About Us

The most powerful skincare begins with simplicity and respect for nature. In the North, where long winters, strong winds and dramatic seasonal changes shape the landscape, plants develop remarkable resilience. Their leaves, roots and extracts have long been valued for their ability to protect and restore the skin.

Inspired by this natural strength, we combine carefully selected botanical ingredients with modern skincare knowledge. What once existed as traditional herbal wisdom is now refined through contemporary research and thoughtful formulation, allowing us to create products that support the skin in a gentle yet effective way.

alltid & enkel founder with long, straight brown hair on a white background.

MARIANA KETSYK

"I aimed to create a space where women can reconnect with self-love through simple care."

Founded by Mariana Ketsyk, alltid & enkel is based in Stockholm, Sweden. Inspired by early experiences in nature and a deep appreciation for simple, effective care, the brand was created with the belief that skincare should be both thoughtful and uncomplicated.

Stockholm, Sweden

What began as fascination with nature eventually grew into a passion for research. In collaboration with biologists and dermatologists, we explore and develop innovative ingredients inspired by the Nordic landscape.

From revitalising birch water to antioxidant-rich herbs and even mushrooms, we extract our actives from natural sources to deliver the highest concentrations of essential nutrients that help improve skin condition.

Ingredients

How we do things

We go for beeing eco-certified

Being Eco-Cert Certified means we meet high standards of social and environmental performance, transparency and accountability.
We go for the finest ingredients

600 responsibly sourced and carefully processed natural ingredients turn our formulas into true skincare powerhouses.
We go for sustainable packaging

We use conscious packaging solutions. Our airless bottles ensure you can use up to 99% of the formula and extend its shelf life, greatly reducing product waste.
We go for ethically sourced

All alltid & enkel formulas are cruelty-free and most vegan. We carefully source non-vegan ingredients to ensure no harm is done to wildlife, and completely avoid animal-derived colourants.
We go for natural & organic

All formulas are ECOCERT or COSMOS certified, free from parabens, silicones, mineral oils, synthetic fragrances, artificial colourants and chemical UV filters.

About Us

"I aimed to create a space where women can reconnect with self-love through simple care."

Ingredients

How we do things

We go for beeing eco-certified

We go for the finest ingredients

We go for sustainable packaging

We go for ethically sourced

We go for natural & organic